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Three Factors for Crafting an Exceptional Omnichannel Experience

For years, marketers have romanticized the notion of an omnichannel experience. Yet, while many talk about breaking down the departmental silos that stall progress, few have successfully...

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Five Contact Center Imperatives in a Global, Omnichannel Environment

In this age of globalization where companies are expanding to new markets across the world, business leaders must also consider the convergence toward a global contact center model.Businesses that...

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Synthesizing Knowledge and Technology to Deliver on Customers’ Omnichannel Support Expectations

Many companies struggle to support today’s omnichannel customer. Managing customer interactions across multiple channels continues to be increasingly complex for contact center services and...

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Consumerism is the New Black in Healthcare

It was nearly impossible to miss spirited discussions about “wearables” at the recent AHIP healthcare conference in Seattle. You may know them as their brand names, such as FitBit or...

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Case in Point: Accelerating Sales Goals with Service Innovation

Achieving aggressive sales goals and maintaining high customer satisfaction rates are critical to a company’s success. A communications company was searching for a new partner to help it meet...

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Data Centralization Beats at the Heart of Digital Marketing

Though digital marketing isn’t exactly new, the space continues to evolve with breakneck speed, keeping companies on their toes as they grow to meet consumer demand. But, with an expanding...

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The Two Hottest Buzzwords at Call Center Week: Omnichannel and Analytics

Attendees at IQPC’s Call Center Week conference explored a wide range of topics, from cloud contact center platforms to workforce management. But, there were two themes that clearly echoed...

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Consistency Is a Virtue: The Integrated Marketing Imperative

It was so much easier when there was just one “customer entrance,” but today’s businesses have to manage a lot more doors – and they don’t all open the same way. ...

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Five Steps for Fixing the Broken Sales Funnel

The traditional sales funnel is broken, costing millions of dollars in lost revenue and customer relationships. Organizations of all shapes and sizes are missing opportunities and experiencing a...

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Five Ways to Drive Healthy Customer Experiences

This week, leading health plan executives and experts will gather in Seattle for the AHIP Institute conference. The theme of the conference is “Great Minds Thinking Differently – New...

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