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Turning Call Data into Caller Data

As we approach Call Center Week, we’re reminded of the dramatic changes in customers’ multichannel usage and behaviors in recent years that are posing interesting challenges – and...

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Building Dynamic Customer Collaboration Hubs That Fuel Engagement

Since customers and companies use many different channels to communicate with each other, it’s often difficult for front-line managers and executives to follow the full thread of customer...

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Five Best Practices for Filling the Gaps on Sales Performance

Sales leaders are under enormous pressure to meet organizational goals for across-the-board sales performance targets. Not only must they ensure that the enterprise is meeting weekly, monthly,...

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Four Customer-Centric Actions Telecom Companies Must Take

When was the last time you heard someone complain about an experience he had with his Internet, television, or mobile phone service providers? Going by numerous sentiment-measuring reports, the...

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Three Steps to Enable a Frictionless Customer Experience

When today’s customers decide to do business with a company, they want their transactions or inquiries to be handled without any catches. They want seamless interactions, or frictionless...

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Connecting the Dots between Marketing and Sales

Marketing and sales departments often exist in silos. As a result, a disconnect forms between their efforts, which can lead to a number of missed opportunities on both sides. In this video,...

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Restoring Trust in Retail Banking

Retail banking is undergoing a massive disruption. While banks have traditionally been the providers of retail services, they’re now facing real competitive threats as new mobile technologies...

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The Top 10 Digital Demand Best Practices for Lead Generation

Digital marketing and online lead generation is growing rapidly and is therefore rapidly becoming a recognized discipline within the digital marketing arena.Studies show the proportion of companies...

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Personalizing Healthcare Messaging for High Open Rates

The healthcare system can be a labyrinth of choices for patients and their families, especially ones who are dealing with a newly diagnosed condition and are still experiencing shock. Apart from...

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Three Pertinent Customer Data Points to Keep Sales in the Loop

Data is in overdrive. In order to deliver the personalized experiences that customers have come to expect, organizations must be able to keep pace with the elevated quantity of customer data and...

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