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Blog: Customer Loyalty and Retention

Recent Posts

Sales Outsourcing: 10 Ways it Accelerates Sales

What is sales outsourcing? Sales outsourcing allows you to take advantage of untapped opportunities by leveraging additional salespeople through an outsourcing partnership. From a sales perspective...

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Cut the Fluff: 3 Practical Tips for Omnichannel Success

Consumers today live in an omnichannel world. They expect to be able to engage with businesses through the channel of their choice at any time and receive a consistent experience across channels....

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How to Tell If Your B2B Website Is Customer-Centric

Marketers, if your B2B website was on a “first date,” would it get a second one? For many websites, the answer is probably “no,” according to recent research by Forrester....

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B2B Sellers: Don’t Fall for the B2C Imitation Trap

It should not come as a surprise that buyers are people too. Yet most vendors seem to have missed the memo. Less than 30 percent of B2B customers say suppliers provide an excellent customer...

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Unlock Customer Loyalty with Emotional Engagement

A healthy emotional connection is based on experiences that make one feel valued as an individual. That’s why building an emotional connection between customers matters more than ever as...

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Forrester: Loyalty Programs are Failing to Create Crucial Emotional Bonds

One bad experience is all it takes. From airlines to banking to retail, one poor interaction with products or services can send loyal customers to a competitor. Why is it so easy to ditch a...

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Put the Customer Back in Customer Loyalty

“Your customers don’t need to be loyal—you need them to be loyal,” said Emily Collins, principal analyst at Forrester, at a recent Consumer Marketing forum: Beyond the...

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It’s Valentine’s Day…. Do Your Customers Love You?

Chocolate-covered strawberries, bouquets of red roses, and heart-adorned greeting cards are vying for our attention every time we switch on the television, flick through a magazine, or walk past a...

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Ignite B2B Sales in 2019 With 5 New Year’s Resolutions

With the New Year approaching, sales executives are looking ahead for how to meet their 2019 sales targets. It’s a perfect time to take stock of how your business is operating and set...

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4 Key Insights to Inspire CX Leadership

We live in a world where everything but experience is being commoditized, and experience delivers greater returns when done well. That’s why organizations need customer-centric leadership to...

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