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Blog: Customer Loyalty and Retention

Recent Posts

Consistent CX Builds Customer Loyalty in Uncertain Times

Creating an outstanding customer experience may catch a customer’s attention but unless it’s a consistent experience, it won’t win their loyalty. Especially at a time filled with...

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How to Rebound from the Coronavirus: Your Top Sales Questions Answered

Like a massive tidal wave, the COVID-19 pandemic has upended business operations, supply chains, and economic activity, leaving a path of uncertainty. However, it has not changed the need for sales...

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How to Win Brand Loyalty in an Age of Choice

It’s unquestionable that brand loyalty has suffered at a time when consumers have a multitude of product choices—but it’s hardly dead. A recent study by the research firm Brand...

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4 Ways to Define Your 5G Customer Experience (Before a Competitor Does It for You)

The next generation of cellular networks—also known as 5G—is set to greatly enhance the speed, connections, and responsiveness of wireless devices. So, what does that mean for the...

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Sales Outsourcing: 11 Benefits of Outsourcing Sales

What is sales outsourcing? Sales outsourcing allows you to take advantage of untapped opportunities by leveraging additional salespeople through an outsourcing partnership. From a sales perspective...

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Cut the Fluff: 3 Practical Tips for Omnichannel Success

Consumers today live in an omnichannel world. They expect to be able to engage with businesses through the channel of their choice at any time and receive a consistent experience across channels....

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How to Tell If Your B2B Website Is Customer-Centric

Marketers, if your B2B website was on a “first date,” would it get a second one? For many websites, the answer is probably “no,” according to recent research by Forrester....

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B2B Sellers: Don’t Fall for the B2C Imitation Trap

It should not come as a surprise that buyers are people too. Yet most vendors seem to have missed the memo. Less than 30 percent of B2B customers say suppliers provide an excellent customer...

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Unlock Customer Loyalty with Emotional Engagement

A healthy emotional connection is based on experiences that make one feel valued as an individual. That’s why building an emotional connection between customers matters more than ever as...

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Forrester: Loyalty Programs are Failing to Create Crucial Emotional Bonds

One bad experience is all it takes. From airlines to banking to retail, one poor interaction with products or services can send loyal customers to a competitor. Why is it so easy to ditch a...

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