Blog: Customer Acquisition
Recent Posts
Chocolate-covered strawberries, bouquets of red roses, and heart-adorned greeting cards are vying for our attention every time we switch on the television, flick through a magazine, or walk past a...
Sales outsourcing is a great opportunity to augment your sales team and grow your business and increase revenue. Yet organizational leaders are often reluctant to outsource any of their sales...
Customer lifetime value (CLTV) is an important tool that companies can use to allocate their resources to gain the most benefit. It’s a metric that measures the amount of value a customer...
Hi. It’s great to meet you. Again.For 35 years, you’ve known us as TeleTech. The customer experience strategy company that helps amazing brands across the globe build engaging...
What is the value of a marketing campaign, or a marketer for that matter? The answers to these questions are often murky at best. To prove ROI, marketers must defend their place in the value...
When selling to small and midsized businesses (SMBs), the first step is to throw out your big business playbook. SMBs face a unique set of challenges that call for different selling strategies....
Many companies today are faced with the reality that cybersecurity is a critical issue and it is difficult to protect customer and employee data. Coupled with the rise of cloud technologies and an...
Let’s face it: consumers are immune to fliers, telemarketing calls, and emails that go straight to their junk folders. Instead of overspending on marketing and sales budgets, some companies...
Open enrollment season is here and with it comes a fresh opportunity to drive greater customer satisfaction and lifetime loyalty with a savvy onboarding strategy. One of the best ways to drive...
Digital channels top the list of preferred channels for both acquisition and retention, and continue to grow. Data-driven digital initiatives such as mobile marketing, social media ads, and search...