Driving innovation and lowering the cost of customer acquisition, retention, and expansion: they’re the goals of every sales organization. But most sales teams can’t achieve them on their own, which makes finding the right partner more crucial than ever – especially in challenging times.
You may be able to count on your field-based sales teams to close business, but they’re not always great at farming and finding business. A growing number of organizations are reconfiguring their sales coverage models to focus on revenue development, and there’s no time to waste in finding the right partner to help.
TTEC recently commissioned a study by Forrester Consulting, “Don’t Just Choose Another Vendor, Select a Revenue Development Partner,” which examines the challenges and opportunities tied to this topic. For the study, Forrester Consulting surveyed 160 global revenue and sales strategy decision-makers with responsibility for revenue development at B2B and B2C brands.
Less than 25% of those surveyed said their organization uses outsourced revenue development partners as part of their strategy, which means most brands likely are leaving money on the table. This represents a huge opportunity.
To really take revenue development to the next level, you need more than just a vendor; you need a strategic partner that will help you craft a winning strategy tailored to the needs of your specific organization – and one with the people and tools needed to bring that strategy to life.
Tap into the power of partnership
Among its findings, the study shows only 66% of respondents believe their sales management team has sufficient experience and culture to support a high-velocity sales function, which is driving teams to seek partners that understand their culture and motivations.The right partner will function as an extension of your team and work with you in truly collaborative way. At the same time, a revenue development partner can provide the people, tools, and strategy you need to elevate your revenue development, while freeing you up to focus on what you do best.
For an in-depth look at this topic, download “Don’t Just Choose Another Vendor, Select a Revenue Development Partner.”
