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Blog: Customer Acquisition

Recent Posts

Three Ways to Use Customer Data to Drive Marketing Relevance

Using customer data to deliver the right message to the right customer, at the right time, through the right channel is not the future of marketing, it’s today’s reality. Businesses...

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Five Steps for Understanding Your Revenue State

Many businesses make the mistake of fearing their sales organizations. The general perception of the sales team is as elusive hunters who possess the uniquely savage skills required to go into the...

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Applying the Freemium Business Model in Telecommunications

Would you be willing to try a service that usually costs $100 per month for free for two years?Once the domain of Internet and mobile companies, so-called "freemium" business models are...

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Addressing CSOs’ Biggest Challenges

Increasing sales is a priority for organizations. However, in a competitive environment that has many business leaders deciphering customers’ changing needs while being more cautious and...

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Six Steps to Achieve NPS® Success

Delivering an optimal customer experience has long been a priority for forward-thinking companies, becoming even more important in today’s connected and social world. But, even the best...

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Getting Out of the Weeds: A Strategic New Approach to Increasing Sales

Chief sales officers, like fighter pilots, understand the strategic importance of navigating the OODA (observe, orient, decide, and act) loop; they also know all too well that it is becoming...

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