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Blog: Customer Acquisition

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Addressing Customer Growth with Service Innovation

When growing a new business, it’s essential for the given company to provide efficient service that builds loyalty and satisfaction from the start. For one leading Internet service provider,...

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Five Opportunities to Improve Healthcare Service

The state of healthcare in the United States has been in the spotlight for years, only ramping up in public scrutiny in the past months. Changes to the healthcare landscape and the influx of new...

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Seven Essential Customer Data Points for Sales Success

Data is the key to success. Having the right information in hand can make a difference between closing a sale and losing a customer.Businesses—like individuals—get one chance to make a...

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The Evolution of Social Selling in 2014

In recent years, sales teams have successfully leveraged social media to build and strengthen customer relationships. And as 2014 ramps up, new trends in social media will shape how these sellers...

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Use Data to Make Your First Impression Count

We only get one chance to make a first impression. Whether we’re meeting someone in our personal lives or making a new business contact, we have mere seconds to make that impression count....

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Revolutionizing Lead Generation Through Digital Media

This article was originally published in the Winter 2013 issue of Customer Strategist.Preparing for the future is no easy task. But savvy business leaders understand that rather than being an...

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Three Steps to Closing the Gaps in Sales Performance

No sales organization is perfect, but to succeed, sales teams need the tools to help them close performance gaps and engage with customers.With inadequate knowledge of the organization’s...

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What Is MOM ? (the Mother of all Models) And What Does it Do?

When it comes to making decisions, today’s executive has access to roughly 1,000 times more data and 1,000 times more powerful analytic and computational tools than was available in 1993,...

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Three Keys to Bridging Marketing and Sales

Marketing and sales can no longer work effectively in silos. According to Aberdeen Research, companies who are “best-in-class” at aligning marketing and sales have a 20 percent average...

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Three Hurdles Facing B2B Lead Generation

Current trends in B2B marketing have made lead generation increasingly complex. Overall, B2B lead generation requires a significant investment in time, effort, and energy compared to B2C marketing...

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