It’s not every day that your marketing campaign has half the world watching. This week, millions will be watching the 2018 FIFA World Cup in Russia kick off, as passionate superfans don their colors for this global phenomenon. Over the last month, amid all the excitement and fanfare, brands have been...
Customer service is evolving, and while brands begin to implement the latest tools in automation and AI, genuine human values never go out of style. Zendesk’s latest event “The Future...
Earlier this month Google demonstrated its new artificially intelligent feature Duplex, in which a Google Assistant called a hair salon to book an appointment, carrying on a very human-like...
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one...
We like to think we’re capable of making purely logical decisions—but we’d be lying to ourselves. Studies show that many of our decisions are greatly influenced by emotion. And...
The world of work is changing; becoming faster, smarter, and more connected. Just look at Uber, one of the world’s largest transportation companies which owns no taxis, or VRBO, a large...
Healthcare patients have come to expect the same digital tools used in the consumer world, from scheduling appointments to picking up prescriptions.According to NTT Data Services research 59...
In a world where many products and services are now seen as commodities able to be purchased anywhere, from anyone, and only when needed, many organizations are struggling to find and retain...
With Facebook and tech companies in the news, two stories are playing out that speak volumes about the public’s appetite for data-driven ads and Facebook’s ability to adapt.Business as...
Let’s face it: Warning people that robots are stealing their jobs grabs far more attention than the truth. While it’s true that some jobs are better suited for automation, the reality...
