×

Blog: Customer Acquisition

Recent Posts

How to Sell to an SMB

When selling to small and midsized businesses (SMBs), the first step is to throw out your big business playbook. SMBs face a unique set of challenges that call for different selling strategies....

Continue Reading...
Don’t Let Training Be a Compliance Risk

Many companies today are faced with the reality that cybersecurity is a critical issue and it is difficult to protect customer and employee data. Coupled with the rise of cloud technologies and an...

Continue Reading...
Four Ways to Unlock Sales Opportunities in Service Interactions

Let’s face it: consumers are immune to fliers, telemarketing calls, and emails that go straight to their junk folders. Instead of overspending on marketing and sales budgets, some companies...

Continue Reading...
How to Craft and Scale a Personalized Onboarding Experience

Open enrollment season is here and with it comes a fresh opportunity to drive greater customer satisfaction and lifetime loyalty with a savvy onboarding strategy. One of the best ways to drive...

Continue Reading...
Know Your Digital Customers

Digital channels top the list of preferred channels for both acquisition and retention, and continue to grow. Data-driven digital initiatives such as mobile marketing, social media ads, and search...

Continue Reading...
How Insurance Companies Can Upend the Customer Experience

Let’s face it: customer-centric experiences have not been a high priority for property and casualty (P&C) insurance companies. However, times have changed. The P&C insurance industry,...

Continue Reading...
Three Ways to Remove Friction From Self-Service Research

As many consumers know, sometimes self service is the best type of customer service. It is therefore no surprise that B2B customers are also looking for self-service research and buying options....

Continue Reading...
Seven Ways to Lock in Customers this Holiday Season

The holiday retail season is the most important revenue generator for retailers, so it’s important to provide unique and tailored customer experiences that also meet their needs, both online...

Continue Reading...
Four Steps to Insight-Driven Sales and Marketing in Lean Times

A recent blog post (Waking the Sleeping Tiger With a Strategic Approach to Sales) posited that businesses can stretch their sales and marketing investments and achieve better results by, first and...

Continue Reading...
Three Ways to Drive B2B Sales via Digital Customer Engagement

Much like consumers, B2B prospects are doing their homework before they engage with a sales associate. Sixty-eight percent of buyers have increased the amount of content they consume to help guide...

Continue Reading...

Pages