The CX Pod
You probably think this podcast is about you, don't you? Well, you’re right. This is a customer experience podcast hosted by Jeff Marcoux and Elizabeth Glagowski of the Customer Strategist Journal.
Tune in for regular discussions and interviews with the brightest and best in CX to get your competitive edge.
Get the Details Right Before Diving into Values-based Marketing
New research from Forrester points to an emerging trend: consumers increasingly expect brands to take a stance on moral, social, and political issues. However, values-based marketing isn’t something that brands should just switch on. Join us as we sit down with Harley Manning, VP and research director of...
Recent Episodes
Nonprofit organizations are increasingly struggling to meet financial objectives in a more competitive marketplace. Donor retention and longevity are falling, forcing nonprofits to rethink their...
In the age of the customer, consumers have more information and choices than ever before. What they don’t have is more time. That’s why it’s imperative for organizations to have a...
Customer journey mapping isn't new, but are companies using it correctly? More and more leaders are recognizing the need to ditch the white board and are diving deeper into understanding just...
Fast-growing financial tech companies like Ant Financial, Robinhood, and TransferWise are not only disrupting the financial industry, they’re reshaping consumer behavior and expectations. But...
We all know customer loyalty is important to a business but where do brands tend to make mistakes when it comes to inspiring loyalty? And what’s the best way to foster loyalty among your employees...
Whether screaming from the rafters or cheering at their TV, fans are the lifeblood of any sport. That's why it's essential for brands to utilize audience’s social media to create the...
Customer centricity has been the talk of the town for years, but do we practice what we preach? Do leaders understand what it takes to drive a meaningful relationship with our most valued customers...
In an era of disruption, conventional marketing wisdom isn’t enough. Marketers need innovative insight, agility, and high-speed execution to meet today’s customer and business demands. Simple,...
Customer care leaders are challenged with finding, keeping, and engaging employees during this tumultuous employment climate. Human Resources can be the secret weapon to help stand out among...