In the latest episode in our travel podcast series, TTEC’s Scott Bell shares his impressions on the growing fraud risk in the industry and how it impacts trust in on travel review sites like Tripadvisor. We also delve into the potential roadblocks to the JetBlue/Spirit merger and implications for the airline industry.

Key takeaways:

• 90% of travelers use travel review sites at least some of the time before booking travel. AI and other fraud threatens the trust these reviews provide.
• Big mergers bring with them big challenges to providing smooth experiences, even before they happen
• Specialized customer support like TTEC’s College of Travel brings agents trained in industry systems up to speed quickly to support the industry with expert skills, speed, and scale