The CX Pod

You probably think this podcast is about you, don't you? Well, you’re right. This is a customer experience podcast hosted by Elizabeth Glagowski of the Customer Strategist Journal.

Tune in for regular discussions and interviews with the brightest and best in CX to get your competitive edge.

Fight retail fraud with true customer understanding

April 18, 2023

Retailers and e-commerce brands are struggling to keep up with fraudsters who keep finding innovative ways to commit fraud. Get tips from Eyal Elazar, head of product marketing at Riskified about how to fight conventional and unconventional fraud to create better customer experiences.

Key takeaways:

  • Digital transformation in retail has led to innovations in how to commit fraud
  • An identity approach helps fight conventional and unconventional fraud
  • Insight and human-led AI helps brands get to the truth in real time
  • Look at the customer journey to understand what you can learn and where vulnerabilities exist