Blog: Customer Loyalty and Retention
Recent Posts
“Your customers don’t need to be loyal—you need them to be loyal,” said Emily Collins, principal analyst at Forrester, at a recent Consumer Marketing forum: Beyond the...
Chocolate-covered strawberries, bouquets of red roses, and heart-adorned greeting cards are vying for our attention every time we switch on the television, flick through a magazine, or walk past a...
With the New Year approaching, sales executives are looking ahead for how to meet their 2019 sales targets. It’s a perfect time to take stock of how your business is operating and set...
We live in a world where everything but experience is being commoditized, and experience delivers greater returns when done well. That’s why organizations need customer-centric leadership to...
It’s not a secret that engaged employees are the best types of employees. Even fiercely loyal employees, though, need help staying connected to a company brand. Loyal and engaged employees...
In a world where many products and services are now seen as commodities able to be purchased anywhere, from anyone, and only when needed, many organizations are struggling to find and retain...
Have you stuck to your New Year's resolution? If not, you're not alone. U.S. News states that 80 percent of Americans abandon their resolutions by February.One resolution that is worth...
Subscription-based companies are becoming a mighty force in the business world. Powerhouses like Blue Apron, Dollar Shave Club, and Loot Crate deliver sleek, modern products via daily deliveries or...
Offshoring operations to other countries has long been considered a solution to rising labor costs and an opportunity to free up internal resources. But before moving business processes to a...
Friday started with a call from my daughter at 5 a.m. BST. Currently enjoying a well-earned holiday in New Zealand, she had heard the results first and was calling to ask, “Are you OK?”...