Blog: Customer Loyalty and Retention
Recent Posts
How valuable is a good customer interaction? I recently called a company for help, and the person assisting me was very patient as I needed to turn on my computer, find my password and log into my...
Open enrollment is almost over. As consumers sign up with healthcare plans as new members, it’s the perfect opportunity for payers to make them feel welcomed, empowered, and supported.Here...
The Congressional Budget Office estimates that 26 million more people will be insured by 2017 under the Affordable Care Act. As millions of new consumers shop for health insurance, the pressure is...
Customers regularly cross-channel shop with competitive retailers—both in-store and elsewhere—making it increasingly difficult for merchants to preserve loyalty and retain customers...
Our always on, digital world is transforming consumer expectations and the way they interact with businesses. This new reality means that delivering value to consumers has become more necessary,...
Improving the customer experience is a key objective for many organizations. But, the demands of customers in this ever-evolving multichannel world in which they live, work, shop, learn, and...
When growing a new business, it’s essential for the given company to provide efficient service that builds loyalty and satisfaction from the start. For one leading Internet service provider,...
Current trends in B2B marketing have made lead generation increasingly complex. Overall, B2B lead generation requires a significant investment in time, effort, and energy compared to B2C marketing...
Research shows that acquiring new customers can cost five times more than retaining current customers. Yet, many organizations are spending their money and time seeking out new customers instead of...
Sure, every company likes the idea of improving the customer experience. But when put up alongside other day-to-day business concerns, it often gets kicked down the road for a later time. And too...