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Blog: Customer Loyalty and Retention

Recent Posts

The Retention Race: Three Ways to Redefine the Member Onboarding Experience

Open enrollment is almost over. As consumers sign up with healthcare plans as new members, it’s the perfect opportunity for payers to make them feel welcomed, empowered, and supported.Here...

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An Eye on Healthcare’s Loyalty Future

The Congressional Budget Office estimates that 26 million more people will be insured by 2017 under the Affordable Care Act. As millions of new consumers shop for health insurance, the pressure is...

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Strengthening Loyalty and Winning Back the Capricious Retail Customer

Customers regularly cross-channel shop with competitive retailers—both in-store and elsewhere—making it increasingly difficult for merchants to preserve loyalty and retain customers...

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Personalization Drives Customer Acquisition and Retention for Insurers

Our always on, digital world is transforming consumer expectations and the way they interact with businesses. This new reality means that delivering value to consumers has become more necessary,...

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The Top 5 CX Challenges and How to Fix Them

Improving the customer experience is a key objective for many organizations. But, the demands of customers in this ever-evolving multichannel world in which they live, work, shop, learn, and...

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Addressing Customer Growth with Service Innovation

When growing a new business, it’s essential for the given company to provide efficient service that builds loyalty and satisfaction from the start. For one leading Internet service provider,...

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Three Hurdles Facing B2B Lead Generation

Current trends in B2B marketing have made lead generation increasingly complex. Overall, B2B lead generation requires a significant investment in time, effort, and energy compared to B2C marketing...

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The Secret to Customer Retention: Exceptional Customer Service

Research shows that acquiring new customers can cost five times more than retaining current customers. Yet, many organizations are spending their money and time seeking out new customers instead of...

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ROI Revealed for Customer Experience Strategy

Sure, every company likes the idea of improving the customer experience. But when put up alongside other day-to-day business concerns, it often gets kicked down the road for a later time. And too...

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Balancing the Budget with Customer Demands

Are you struggling to balance the company budget with customer demands? This budget season has many consumer advocates pleading with CFOs for dollars to put more customer-focused strategies into...

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