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Connecting the Dots between Marketing and Sales

Marketing and sales departments often exist in silos. As a result, a disconnect forms between their efforts, which can lead to a number of missed opportunities on both sides. In this video,...

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Restoring Trust in Retail Banking

Retail banking is undergoing a massive disruption. While banks have traditionally been the providers of retail services, they’re now facing real competitive threats as new mobile technologies...

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The Top 10 Digital Demand Best Practices for Lead Generation

Digital marketing and online lead generation is growing rapidly and is therefore rapidly becoming a recognized discipline within the digital marketing arena.Studies show the proportion of companies...

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Personalizing Healthcare Messaging for High Open Rates

The healthcare system can be a labyrinth of choices for patients and their families, especially ones who are dealing with a newly diagnosed condition and are still experiencing shock. Apart from...

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Three Pertinent Customer Data Points to Keep Sales in the Loop

Data is in overdrive. In order to deliver the personalized experiences that customers have come to expect, organizations must be able to keep pace with the elevated quantity of customer data and...

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The Top 5 CX Challenges and How to Fix Them

Improving the customer experience is a key objective for many organizations. But, the demands of customers in this ever-evolving multichannel world in which they live, work, shop, learn, and...

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Addressing Customer Growth with Service Innovation

When growing a new business, it’s essential for the given company to provide efficient service that builds loyalty and satisfaction from the start. For one leading Internet service provider,...

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Technology Implementations Require More Than Wires and Code

Many companies have the best of intentions about delivering differentiated, valuable customer experiences. Yet in many cases, their technology does not evolve as quickly as the rest of the business...

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The Seven Pillars of Paid Search

When customers look for information about products or services, their first stop invariably is the use of a search engine. Because search engines are used so often by customers, paid search now...

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The Current State of Marketing and Sales

Today, marketing and sales organizations are challenged with finding a way to effectively interpret customer data to drive engagement. To further confound matters, there are a number of obstacles...

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