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Three Keys to Bridging Marketing and Sales

Marketing and sales can no longer work effectively in silos. According to Aberdeen Research, companies who are “best-in-class” at aligning marketing and sales have a 20 percent average...

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Forging Healthcare’s Path to Customer Centricity

As millions of consumers flood the market, the lines between traditional insurance and consumer-driven insurance plans will begin to blur.Over time, the number of consumers purchasing healthcare...

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Modern Marketers Take on Big Data

Delivering the right message to the right customer, at the right time, through the right channel is not the future of marketing, it’s today’s reality. Mastering this reality enables...

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Helping the Community, Both Inside and Out

Social responsibility. It’s good for individuals, and it’s good for companies. When employees feel like they’re making a difference outside the office walls, it can go a long way....

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Deploying the Contact Center of the Future Today

Today’s digital customers have high expectations for receiving great service. They expect personalized and timely support, regardless of whether they’re speaking with an agent directly...

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Get Ready for the 2020 Customer

We live in the age of customer experience where anticipating the needs of customers is a mainstream strategy for many enterprise companies. Forward-thinking organizations, however, know that in the...

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Five Steps for Accelerating Sales Growth

These fall months have loyal football fans all over the country cheering for their favorite teams. As is true for organizations, NFL teams wouldn’t go far without the support of their biggest...

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Customizing the Customer Experience

Today, the companies that are able to differentiate on the customer experience are a step ahead of the competition. But, in order for a company to successfully compete on the customer experience,...

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Study: Crafting a Unified Customer Experience Strategy

Providing customers with satisfying – and enjoyable – support experiences has never been more important, both in terms of serving customers effectively while differentiating the...

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Three Hurdles Facing B2B Lead Generation

Current trends in B2B marketing have made lead generation increasingly complex. Overall, B2B lead generation requires a significant investment in time, effort, and energy compared to B2C marketing...

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