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Blog: CX Strategy & Digital Consulting

Recent Posts

One Simple Way to Earn a Customer's Trust

Syngenta, the global agrochemical company, created four different product information and guidance modules for South African potato farmers, tailored generally to the four different potato-growing...

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The Relationship Dynamic: Mapping Customer Interactions

Researchers, psychologists, and scientists of all types continually study relationships, but what happens when you start connecting things seemingly unrelated (like diseases) or start mapping...

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Gaining a Detailed View of Cloud vs. Premise Contact Center Total Cost of Ownership (TCO)

There are a lot of figures randomly tossed around about the total cost of ownership (TCO) for both cloud and premise-based contact center platforms. And, while some of the numbers being reported...

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Etiquette: Following Cultural Norms and the New Rules of Serving Digital Customers

Foreign cultural norms and serving digital customers have much in common these days; they both require us to brush up on our etiquette. Distant countries and modern-day customers have social and...

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Five Keys to Set the Stage for New Customer Acquisition

Sales teams have always had their work cut out for them. But in a competitive economy, where the differentiators between organizations are getting slimmer, the challenges that sales teams face for...

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Customer Connections and SMS: How Texting is Changing the World

What’s the easiest and best way to create immediate customer connections? SMS or text messaging could arguably be the most efficient means for sending a note to the pockets of your customers....

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This July 4th, Don’t Forget to Celebrate Customer Independence

Barbeques, apple pies, parades, baseball, and firework shows are probably among the ways you will likely celebrate the 4th of July this week, but how will you celebrate customer independence? Today...

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Four Attributes of a Frictionless Customer Experience

“Customer experience” is a buzzword these days for marketing strategists, and customer experience management (“CXM”) is all the rage in many marketing discussions. &ldquo...

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Happy Social Media Day! Now Tweet Your Way to Customer Care Excellence

Social media is so widely used today that companies need to tweet their way to customer care excellence. Don’t believe me? June 30th is Social Media Day. That’s right. The social media...

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Customer Experience Leaders Share Challenges at Call Center Week

Last week's Call Center Week event brought together more than 1,000 practitioners, technology providers, and other customer experience experts to discuss the latest trends in customer...

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