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Blog: Strategy

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Four Easy Steps for “Selling” Customer Experience to the C-Level

For many companies, saying they want to deliver great customer experiences and actually investing in them are two different things. Often, getting approval for the budget to spend on strategies and...

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Three Social Media Strategies to Promote Better Customer Service

Social media is changing the way companies do business. Today, customers have the power to share poor customer experiences with the world with a click of a button. If companies are unable to adjust...

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The Secret to Customer Retention: Exceptional Customer Service

Research shows that acquiring new customers can cost five times more than retaining current customers. Yet, many organizations are spending their money and time seeking out new customers instead of...

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ROI Revealed for Customer Experience Strategy

Sure, every company likes the idea of improving the customer experience. But when put up alongside other day-to-day business concerns, it often gets kicked down the road for a later time. And too...

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Best Practices for Building a Customer Interaction Hub

Today’s customers expect service when they want it and where they want it, and they’re using multiple channels to interact with the brands with which they do business. The trend is...

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Optimize the Self-Service Customer Experience

According to a report, The Self-Service Economy, 40 percent of consumers in a global survey claimed they would prefer to utilize self-service channels as opposed to human contact. It seems that...

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Make Your Content Resonate

Did you know that content marketing can be traced back to 4200 B.C.? Explore the history of content marketing, and see just how far marketers have come from the days of etching messages onto cave...

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Good Enough Isn’t: Using the Moneyball Approach to Develop an All-Star Team!

Perfectionists, please raise your right hand. Type A personalities, kindly raise your left. If you are now able to clap your hands over your head, this blog is for you.It was Judi Hand, head of our...

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Balancing the Budget with Customer Demands

Are you struggling to balance the company budget with customer demands? This budget season has many consumer advocates pleading with CFOs for dollars to put more customer-focused strategies into...

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Four Steps to Accelerate Revenue Performance

Increasing revenue is a goal for every organization. Although this is a high priority for business leaders, many organizations lack a systematic approach to building the plan to accelerate revenue...

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