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Blog: CX Strategy & Digital Consulting

Recent Posts

What’s Stopping Retailers from Implementing iBeacon Technology?

Despite lackluster smartwatch sales, Apple’s innovations typically set the precedent for the industry. But, in 2013, the tech giant launched another tool that has yet to see widespread...

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Three Tips for Driving Business Outcomes with Big Data

Every business leader knows that blasting consumers with generic messages is not an effective engagement strategy. Instead, organizations are striving to identify the right time and place to serve...

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Four Ways to Win the Long-Term Loyalty of Future Health Insurance Members

Fostering long-term customer relationships is a critical part of business and like other industries, health insurance companies are striving to build relationships with consumers.Health insurance...

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Five Ways to Prepare Today for Tomorrow's Customer

Tomorrow’s customers will be very different than yesterday’s customer. They will be connected, skeptical, and quick to move on if they are not satisfied with an experience. They...

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Member Engagement Dominates Health Insurance Conversation

At this year's AHIP Institute health insurance conference show in Nashville, the "consumer" was everywhere. Nearly everyone was talking about member engagement, customer experience,...

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Four Customer Experience Challenges for Connected, Driverless Cars

Driverless and Wi-Fi enabled vehicles are transforming the automotive experience. These futuristic cars are designed to make our lives easier by allowing us to focus on other tasks besides getting...

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Three Best Practices for Delivering Exceptional Omnichannel Customer Experiences

It’s virtually impossible to discuss customer experience without mentioning “omnichannel.” Customers have become accustomed to using multiple digital touch points to interact with...

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Four Ways to Handle Recalls More Effectively

The recent airbag recall of more than 30 million vehicles by Takata has drivers concerned about whether their cars are safe, and confused about what to do next. It also has automakers concerned...

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Giving IT and Marketing Equal Partner Status

The IT-marketing dynamic serves as a critical one in today’s marketplace. For marketers, a close connection with IT means having direct access to customer data—a top priority of all...

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An Eye on Healthcare’s Loyalty Future

The Congressional Budget Office estimates that 26 million more people will be insured by 2017 under the Affordable Care Act. As millions of new consumers shop for health insurance, the pressure is...

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