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Blog: CX Strategy & Digital Consulting

Recent Posts

Three Trends Transforming Companies’ Go-to-Market Strategies

In the past, client sales strategy was straightforward: Companies tailored their value propositions according to the needs of a target market. But it’s not so simple anymore. Buyers today...

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Giving Traditional Stores a Digital Makeover

It’s unquestionable that traditional stores are giving way to new retail landscapes. In-store foot traffic is declining and many consumers are bypassing brick-and-mortar stores to shop online...

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Why the Internet of Things Could Tear a Hole in Journey Mapping

Customer experience journey mapping is widely embraced as the process for helping brands visualize and optimize the customer experience. However, the Internet of Things (IoT) could tear a massive...

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Connecting With Customers at the Right Time in Their Digital Journeys

Customers use an assortment of digital touchpoints when researching products. These journeys aren’t linear—customers will often return to a website or another reference point to re...

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Five Ways That the Next-Generation Cloud Will Lift the Customer Experience

Most executives recognize the importance of differentiating the customer experience. Unfortunately, far too many companies are stymied by organizational silos, inflexible technologies, and other...

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Keeping Your Customers Safe: CRM Best Practices for Product Recalls

Many of our clients have been diligently collecting customer data for years. It is organized and stored in well-built CRM systems with the ultimate purpose of making customer experiences better and...

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The Coverage Gap: Four Factors Impacting ACA Health Plan Enrollments

The numbers are in: The Centers for Medicare and Medicaid Services (CMS) released a final tally of the number of consumers who enrolled for healthcare coverage during the 2016 open enrollment...

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Employee Engagement Relies on This Simple Equation

We live in an age where ‘trust’ can be strengthened or eliminated very quickly.  As an example, Chipotle restaurants enjoyed a very loyal employee and customer base. Then...

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Four Lessons Every Financial Services Leader Needs to Learn

Retail banks are like pennies—they’re plentiful, yet nearly obsolete. Rooted in person-to-person tradition, these branch locations serve as beacons of yesteryear. But, as digital...

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Merging of the Minds: Don’t Let Customers Suffer During Telecom Consolidation

Mergers and acquisitions have become commonplace throughout the telecommunications space. In 2015, brands like Lightower and Fibertech, Crown Castle and Sunesys, and Frontier and Verizon had M&...

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