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Blog: Multichannel

Recent Posts

Connecting the Dots on Customer Engagement

In 2014, eMarketer reported that just 8 percent of major retailers offered a fully synchronized customer care experience between their offline and online channels. Today, retailers are finally...

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TTEC Research Shines Light on Gaps Between Consumers and Brands

Are businesses focusing on experience areas that really matter to customers? That’s the question we sought to answer in the 2015 TTEC Customer Experience Benchmark Report. The results show...

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Navigating the Future Retail Customer Journey

On the path to success, it’s often hard for companies to find their footing. Retailers must travel an especially rough road as they race to keep pace with technological innovation. Because...

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Three Ways to Put the “Custom” in the Customer Journey

No one wants to feel like a number. We are distinct individuals, special and one-of-a-kind, with unique needs and wants. Whether you call it “Cult of Individualism,” “Special...

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Connecting Consumers’ Physical and Digital Worlds to Create a Seamless Omnichannel Customer Experience

As we near the end of 2015, I look back and think of this year as an important intersection—one that saw increasing connectivity between our physical and digital worlds. This was made...

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Six Lies About the Retail Banking Customer Experience—Debunked!

Loyalty depends upon how banks treat customers when they interact with the organization. Free checking and low interest rates no longer dictate competitive advantage. But, when it comes to...

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The Second Stop in Customer Journey Mapping: Passage to a Mobile Strategy

In my last post in this series, I wrote about why it’s so important for organizational leaders to understand the customer journey. For starters, it makes good business sense because customers...

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Marketing is the New IT

Historically, the Chief Marketing Officer (CMO) has been focused on brand management and lead generation, not technology. But in the digital world that we now live in, technology-enabled marketing...

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Four Questions to Ask Before Launching a Customer Experience Strategy

Marketers know that winning customers is only half the battle; retaining them includes a slew of other challenges. It often takes only one negative experience to lose a customer. But given that...

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Goodbye, Multichannel! Future Financial Relationships Require an Omnichannel Approach

Leaders often use the terms ‘multichannel’ and ‘omnichannel’ interchangeably, as if these two strategies define the same customer experience approach. However, as those...

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