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Blog: Omnichannel Orchestration

Recent Posts

Prepare for an At-Home Future

Today's contact center model isn't what it used to be. Traditional operations are evolving to be more flexible with a remote workforce. Home-based associates will grow by 60 percent over...

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The Second Stop in Customer Journey Mapping: Passage to a Mobile Strategy

In my last post in this series, I wrote about why it’s so important for organizational leaders to understand the customer journey. For starters, it makes good business sense because customers...

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Marketing is the New IT

Historically, the Chief Marketing Officer (CMO) has been focused on brand management and lead generation, not technology. But in the digital world that we now live in, technology-enabled marketing...

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Five Golden Rules: The Retailer’s Guide to Holiday Customer Service Success

For many retailers, the holiday season presents an outstanding challenge, as brands are unprepared to handle such high volumes of inquiries and service requests. But, for those who focus on...

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Four Questions to Ask Before Launching a Customer Experience Strategy

Marketers know that winning customers is only half the battle; retaining them includes a slew of other challenges. It often takes only one negative experience to lose a customer. But given that...

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Goodbye, Multichannel! Future Financial Relationships Require an Omnichannel Approach

Leaders often use the terms ‘multichannel’ and ‘omnichannel’ interchangeably, as if these two strategies define the same customer experience approach. However, as those...

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Four Ways the Cloud is Transforming the Customer Experience

Many organizations have been won over by cloud computing's promise of cost-efficient, on-demand data resources. At the same time, the market is still growing, with organizational leaders...

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Banks Must ‘Branch’ Out to Reach Millennial Consumers

Despite numerous roadblocks on the path toward adulthood, Millennials have finally come of age, gaining increased buying power along the way. But, as Millennials begin to make an indelible impact...

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Four Ways to Win the Long-Term Loyalty of Future Health Insurance Members

Fostering long-term customer relationships is a critical part of business and like other industries, health insurance companies are striving to build relationships with consumers.Health insurance...

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Five Ways to Prepare Today for Tomorrow's Customer

Tomorrow’s customers will be very different than yesterday’s customer. They will be connected, skeptical, and quick to move on if they are not satisfied with an experience. They...

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