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Customer Strategist Journal
Retail Banking
Commerzbank Takes the Customers' Point of View
Mashreq Bank Rewrites the Rules of (Customer) Engagement
Banking on a Positive Customer Experience
Communication
Collaboration Sows the Seeds of Organic Growth
One Constant in the Social Revolution
What If Customer Experience Has No ROI?
Technology
Harnessing the Power of Customer Intelligence
A Fresh Look at Customer Value
Optimizing Analytics Creates a Competitive Advantage
Customer Value Drives Growth at Nordea Bank
The Mathematics of Profitable Marketing
The P&L of Mobile Marketing
Retail and eCommerce
Sainsbury’s Serves Up Fresh Customer Data
Insurance
Deciphering Customer Data
Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy
Randomness Happens. Are You Ready for It?