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Customer Strategist Journal
Optimizing Analytics Creates a Competitive Advantage
Retail Banking
Customer Value Drives Growth at Nordea Bank
The Mathematics of Profitable Marketing
The P&L of Mobile Marketing
Retail and eCommerce
Sainsbury’s Serves Up Fresh Customer Data
Insurance
Deciphering Customer Data
Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy
Randomness Happens. Are You Ready for It?
Travel and Hospitality
Loyalty Is a Virtue and an Asset
The Value of Individual Customers
Loyalty 101 Revisited
The Customer Rules
Cultivating the Top-Priority Touchpoint
Media
The Art and Science of Customer Profitability
The Economics of Customer Engagement