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Customer Strategist Journal
Technology
Technology Can Help Us Fix the World Economy
Retail and eCommerce
What Being Close to Your Customer Really Means
Marketing Decision Making in 2010
Fintech
An Appraisal of “Customer-Driven” Capitalism
The P&L of Mobile Marketing
A Fresh Look at Customer Value
Maximize Long-Term Value and Hit Short-Term Targets
Optimizing Analytics Creates a Competitive Advantage
Customer Experience Improvements Build Customer Value
Retail Banking
Customer Value Drives Growth at Nordea Bank
The Mathematics of Profitable Marketing
Insurance
Deciphering Customer Data
Payers
Prescribing a Healthy Customer Experience
Media
A Conversation (Not a Lecture) About Social Media
Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy
Healthy Employees, Healthy Business