Shaping the Multichannel Experience Into an Omnichannel Experience

Distinguishing the Retail Experience to Attract Customers
Shaping the Multichannel Experience Into an Omnichannel Experience
Customers are using a growing array of devices and technologies to connect with the brands with which they do business. To keep customers satisfied and spending, companies must be able to provide a seamless experience across each of these channels. In this article, Sean Carithers, TeleTech’s vice president of enterprise solutions, explores how organizations can craft a successful omnichannel strategy by focusing on their customers’ needs. Learn how:
- Companies can organize, connect and tailor their customer experience across channels
- Leading companies are transforming the ways they interact with their customers
- Various types of technology, data and platforms can help companies anticipate their customers’ needs