Money in the Bank: 5 FinancialServices CX Trends
The retail banking industry has been working hard to keep up with customer expectations by digitizing its services. But by focusing more on cost savings than customer experiences, many banking institutions are at risk of losing out to customer-focused competitors.
We’ll explain what firms can do to assess their strategy and create a balanced and differentiated experience.
Read this eBook to discover:
- The state of customer experiences in the financial industry
- How to create contextually relevant customer interactions
- The biggest driver of loyalty for banking customers
- How a multinational bank identified gaps in its branch CX and the solution to fix them