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3 Steps to Inside-Out AI

Artificial intelligence is expanding across the customer experience world. Brands are looking for ways to cut costs while minimizing negative impact on customers. And one of the most significant...

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Up Next on McDonald’s Menu: Personalization Innovation

The question, do you want fries with that, may soon be replaced with a more personalized question. McDonald’s recently acquired Dynamic Yield, an Israeli tech personalization company, for ...

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8 Digital And Social Trends to Watch

As we see the pace of disruption and transformation accelerating across all industries, it should come as no surprise that digital interactions and social media would have shifted as well. These...

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Introducing Humanify™ Insights Platform

We live in an exciting time where innovation and disruption happen at the pace of our customers, at the pace of data. In an era of AI and amazing technology gains, one simple fact remains—we...

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Missed Connections Are Fatal for B2B Brands, Too

As a consumer, when was the last time you thought to yourself, “this is a B2B brand and so I have lower expectations for a personalized experience?” Most likely never. People don&rsquo...

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3 Tech Races that are Shaping the Customer Experience

In the ongoing race to surpass customer expectations, there are market leaders and laggards. The leaders dominate their competitors in mindshare, number of applications, and perceived value, among...

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Turn the GDPR into a Carrot—Not a Stick

In a few months, the EU General Data Protection Regulation (GDPR) will come into force, overhauling how organizations around the globe handle personal information. When this happens, businesses...

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Start the Marketing Reality Check

The marketing landscape has been changing at a remarkable pace. In 2011 there were just 150 marketing technology vendors. Fast forward to today and now there are more than 5,000.As this overflow of...

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The New Marketing ROI in 4 Easy Steps

What is the value of a marketing campaign, or a marketer for that matter? The answers to these questions are often murky at best. To prove ROI, marketers must defend their place in the value...

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Building a Chatbot? Don’t Forget the Customer

The bots are coming, the bots are coming! Chatbots are stealing our jobs. Chatbots are enhancing our jobs. Articles about artificial intelligence (AI) and chatbots tend to fall in one of these...

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