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Missed Connections Are Fatal for B2B Brands, Too

As a consumer, when was the last time you thought to yourself, “this is a B2B brand and so I have lower expectations for a personalized experience?” Most likely never. People don&rsquo...

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3 Tech Races that are Shaping the Customer Experience

In the ongoing race to surpass customer expectations, there are market leaders and laggards. The leaders dominate their competitors in mindshare, number of applications, and perceived value, among...

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Turn the GDPR into a Carrot—Not a Stick

In a few months, the EU General Data Protection Regulation (GDPR) will come into force, overhauling how organizations around the globe handle personal information. When this happens, businesses...

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Start the Marketing Reality Check

The marketing landscape has been changing at a remarkable pace. In 2011 there were just 150 marketing technology vendors. Fast forward to today and now there are more than 5,000.As this overflow of...

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The New Marketing ROI in 4 Easy Steps

What is the value of a marketing campaign, or a marketer for that matter? The answers to these questions are often murky at best. To prove ROI, marketers must defend their place in the value...

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Building a Chatbot? Don’t Forget the Customer

The bots are coming, the bots are coming! Chatbots are stealing our jobs. Chatbots are enhancing our jobs. Articles about artificial intelligence (AI) and chatbots tend to fall in one of these...

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