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With 2018 well underway, consumers have better things to do than deal with poor brand experiences. They want simplified interactions, personalized attention, and favor brands that understand and anticipate their needs. That's why voice assistants and mobile devices topped holiday gift lists and are now in use by consumers young and old. Consumer desire for simplicity isn't new. What is new in 2018 is how brands will deliver simple and relevant customer experiences via personalization, automation, and artificial intelligence.
"Every company can have great ideas for leveraging new capabilities. It's those companies who push for transformation by thinking through the cultural impact and the additive capabilities required to innovate at scale, that will win," said
The articles in this issue illustrate how companies are driving success through digital transformation: