A psychic brand is one that senses all of the digital and physical signals customers are sending out.

Build-A-Bear Workshop CEO Maxine Clark created a foundation for customer engagement that transcends any one person.

Predictive techniques, once the domain of corporate scientists, shift to ordinary people.

Eight popular initiatives that are being used by mobile telecom operators globally.

Leverage the power of call center predictive analytics to optimize KPIs and drive results

Cloud computing is expanding to individuals, giving them control in business relationships.

Outlook Editor's Note: Predictive search tools help make sense of all the data out there to proactively improve individual experiences.

Akbank and BNP Paribas made improvements to the customer experience, which in turn made significant improvements to their bottom line.

Research from Peppers & Rogers Group and Efma assesses the business impact of customer centricity in retail banks.

Brands are missing the opportunity to strengthen customer relationships by only skimming the surface of what they know about customers.

If brands hope to implement a truly psychic foundation, they must integrate the necessary tools to ensure that engagement, retention, and loyalty comprise the end result.

Simplicity and a valuable customer experience trump technology in the long run, even for a popular app like Shazam.

Research shows that telecom operators can unlock unrealized revenue by acting on the drivers and triggers of mobile data usage throughout the customer lifecycle.

Barclays and Absa unite in Africa to build a customer-focused bank.

Peppers & Rogers Group and Efma recently conducted research into the state of the Customer Experience in Retail Banking. Below are some key lessons shared by banks as they make strides to be more customer-centric.

Hyundai uses advanced technology to simplify and improve the customer experience.