Effortless Experiences: 12 steps to help you move faster

Most companies had digital transformation in their 2020 strategy, but it seems they were not far enough along in their journey to make COVID-19 a non-issue. The pandemic has forced change among companies, knocking through long-standing resistance and silos. Digitally transforming both internally and externally is no longer a ‘nice-to-have’ but a must-have, in today’s COVID-19 world.

Now, more than ever before, companies need to make it easy to do business with them. Clunky processes and disconnected interactions make it easy for customers to go elsewhere, with 96% reporting being disloyal to brands if they have a high-effort experience*.

Adopting a digital-first approach enables effortless experiences for both customers and employees. And it’s a transformation that needs to continually evolve and be optimized to meet ever-changing expectations. True digital transformation is a state of mind for companies; an ongoing journey, not a destination.

Join us for a webinar with Blake Morgan, keynote speaker, author and customer experience futurist and TTEC’s Chief Revenue Officer, Judi Hand as they discuss:

  • How digital transformation can enable effortless experiences for your customers and your employees
  • 12 steps to make digital transformation more manageable and move faster
  • Where to start and how to accelerate your digital transformation journey


Watch On-Demand Webinar


Blake Morgan

Customer Experience Futurist

Blake Morgan is a keynote speaker and customer experience futurist and author of two books on customer experience. Her bestselling second book is called "The Customer Of The Future" (HarperCollins). Her first book was "More is More." She has worked with Comcast, Allstate, Genentech, Accor Hotels, Accenture, Adobe, Cisco, Parker Hannifin, Ericsson, Verizon, and more. Blake is a guest lecturer at Columbia University, the University of California, San Diego as well as adjunct faculty at the Rutgers executive education MBA program. Blake contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. She is the host of both The Modern Customer Podcast and The Be Your Own Boss Podcast.

Judi Hand

Chief Revenue Officer,



This webinar is part of our live webinar series Click here to watch on-demand webinars and to learn more about upcoming topics and dates in the live webinar series.