Volume 3 | Issue 4 | 2011
The Strategic Side of Social Media
Table of Contents
In this issue:
Outlook
Meet Today’s Social Customer
Socially savvy consumers—B2C and B2B—are reinventing the purchase process. Today these customers are the early adopters, but much sooner than most business... more »
Benchmark
How Does Your Social Strategy Stack Up?
Most business leaders recognize social as a critical channel for strengthening customer relationships. But many struggle with defining their organization's social... more »
Perspectives
4 Imperatives for Creating Social Dialogue
More and more consumers are increasingly hyper-connected, shifting their interactions with and about brands online. As a result, companies must redefine social as a... more »
Mayo Clinic’s Prescription for Social Media Success
As told to Cynthia Clark Social media today goes beyond public relations and marketing. Healthcare organizations, for example, can leverage social media tools to... more »
Social CRM Defined
Social media is changing the way companies build their brand and engage consumers across the entire customer lifecycle. While much of the attention around social media... more »
Charter’s Social Commitment to Customers
Social media is growing as a critical part of any company's strategy, regardless of industry. The personal and direct connections offered by social media can... more »
Case Studies
Telus Dials Up Its Customer Service by Going Social
Social customer service has been somewhat of an oxymoron. That's about to change. Traditionally leveraged for broadcast-style messaging, social media is fast... more »
Dell's Commanding Social Presence
Listening—a skill that humanity has been trying to master for centuries. Yet, in the age of social media, listening has taken on unprecedented importance. For a... more »
C-Suite Strategies
Motorola Harnesses New Media to Rebrand a History-Rich Company
After more than eight decades in operation, last January Motorola split into two parts. Its consumer-oriented side became Motorola Mobility, and its professional... more »
Industry Insight
Taking the Leap From Social Media to Social Engagement
Social media has forever changed how customers and companies interact. Companies are eager to embrace social media, but they rarely take the time to set a well-thought... more »
Creating a Social Media Agenda for Healthcare
In healthcare, whether to participate in social media too often comes down to risks versus rewards. Many industry leaders cite U.S. privacy regulations in healthcare... more »
Proof Points
The Key to Becoming a Social Organization
The era when companies had at least partial control over what was publicly said about them is long over. Instead, the power has shifted to the customer, who has the... more »
The Future Impact of Social Media
Worldwide social media use is growing rapidly. Nielsen reports that today nearly four in five active Internet users visit social media sites or blogs. Additionally,... more »
Strategy Speaks
Developing a Strong e-Social Ethos
There are many reasons why people spend time documenting their opinions for others whom they have no connection with, or improving open-source software they have no... more »
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