September 30, 2022 Customer Strategist Perspectives Can You Spot the AI? Companies are already reaping benefits from AI that enhances—rather than replaces—humans.
September 30, 2022 Customer Strategist The Building Blocks for Optimizing Marketing Investments Mastering the five essential elements of marketing optimization will help to improve return on marketing investment and increase long-term customer equity.
September 30, 2022 Customer Strategist Building Blocks of a Multichannel Customer Strategy To stay competitive, the multichannel customer experience is now a critical part of a health insurer’s strategic plans. Four elements stand out for companies looking to get closer to healthcare consumers. Healthcare
September 29, 2022 Customer Strategist Brewing a Turnaround at DAVIDsTEA The retailer shares insights on its data-driven transformation and loyalty lessons learned. Retail and eCommerce
September 29, 2022 Customer Strategist Break Down the Contact Center Wall Four reasons consumer banking profits from a flexible contact center model. Retail Banking
September 29, 2022 Customer Strategist Branding Through the Eyes of the Customer Affinity Federal Credit Union Chief Brand Officer Jacqui Kearns answers to the real boss: the firm’s members. Financial Services and Insurance
September 29, 2022 Customer Strategist From Bots to Intelligent Virtual Assistants: Building a Digital Worker Factory
September 29, 2022 Customer Strategist Big Data’s Big Miss: Customer Strategy Without customer experience leading the way, executives are missing what should be the lynchpin of their Big Data strategies.
September 29, 2022 Customer Strategist Big Data’s 5 Missing Ingredients The volume and velocity of data has exploded, but not enough has changed in the way organizations have leveraged and applied data.
September 29, 2022 Customer Strategist “Big Data” and Evidence-Based Management Instead of being stalled by the overabundance of unstructured information, analytically competitive companies start with facts and analysis, and then develop an assessment.
September 29, 2022 Customer Strategist Strategy Speaks Beyond frictionless: Re-humanizing your customer experience
