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Four Steps for Raising Your Contact Center Intelligence

Customers today have myriad ways of reaching businesses from email and social media to video chat and the phone. As a result, customer and associate interactions are becoming increasingly complex...

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Three Best Practices for Delivering Exceptional Omnichannel Customer Experiences

It’s virtually impossible to discuss customer experience without mentioning “omnichannel.” Customers have become accustomed to using multiple digital touch points to interact with...

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Four Ways to Handle Recalls More Effectively

The recent airbag recall of more than 30 million vehicles by Takata has drivers concerned about whether their cars are safe, and confused about what to do next. It also has automakers concerned...

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Bringing the Amazon Experience to the Financial Ecosystem

Companies everywhere hold up Amazon as the pinnacle of digital strategy. This is largely due to Amazon’s recognition of its customers’ evolving behaviors and its success in meeting...

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Giving IT and Marketing Equal Partner Status

The IT-marketing dynamic serves as a critical one in today’s marketplace. For marketers, a close connection with IT means having direct access to customer data—a top priority of all...

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An Eye on Healthcare’s Loyalty Future

The Congressional Budget Office estimates that 26 million more people will be insured by 2017 under the Affordable Care Act. As millions of new consumers shop for health insurance, the pressure is...

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Four Strategies to Jumpstart Your Employee Engagement Efforts

Employees who are committed to creating value for their employers give these companies a clear advantage over competitors, however few employees are actually engaged in their jobs. Worldwide, only...

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Ten Best Practices for Digital Marketing Nirvana

Your customers are using an assortment of digital channels, including the web, mobile, and social, to learn about products, services, and brands. But is your marketing team taking the steps...

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Cold Calls Dwindle as Insurance Agents Warm Up to Digital Marketing

Many personal and commercial banking professionals operate under the ‘spend money to make money’ mantra. Insurance agents are no different. Because these independent contractors invest...

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Extreme Honesty: Five Keys to Growing Your Business

The word “transparent” has quickly become a part of business vocabulary. Evidence suggests that the market gives a higher value to firms that are up front with investors, and customers...

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