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Search, Display Lead Marketing’s Digital Transformation

The customer experience revolution has spawned a digital transformation for businesses. As a result, many firms have begun integrating “digital” marketing into their enterprise strategy...

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Three Ways to Build Customer Love Through Employee Customer Advocates

Thanks to greater transparency and communications techniques, companies are continually finding new ways to engage with customers and develop stronger relationships.As customers become more...

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Three Ways to Better Understand What Customers Want

In TTEC’s new e-book, The Technology of Us, author and blogger Doc Searls, said that we’re entering a new era where individuals dictate what, where, and how they’ll buy. In this...

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Eleven Steps to Prevent Your Organization from ‘Breaking Bad’

One of the questions that fans of the hit television series “Breaking Bad” puzzled over was why Walter White continued to make crystal meth after making millions of dollars and running...

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Three Search Engine Optimization (SEO) Tips to Jumpstart Your Marketing Campaign

The days of one-to-many marketing in the healthcare and pharmaceutical industries are long gone. Just like in other industries, healthcare companies are increasingly putting consumers at the center...

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Strengthening Loyalty and Winning Back the Capricious Retail Customer

Customers regularly cross-channel shop with competitive retailers—both in-store and elsewhere—making it increasingly difficult for merchants to preserve loyalty and retain customers...

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Banking on Small Business: How Value and Understanding Will Win SMB Clients

Many industries operate under the myth that bigger is always better. But, when it comes to continued success in the financial services space, firms now recognize that small and medium sized...

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Simulated Learning Empowers Associates to Solve Complex Customer Calls

In the eyes of consumers, every call qualifies as complex—that’s the underlying reason for their query, after all. Each problem they encounter sparks confusion and frustration. To avoid...

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The Contact Center of the Future and Its Role Delivering an Outstanding Customer Experience

Companies have the opportunity to leverage their contact centers to truly address customer needs – even predict and anticipate them – and those that do will optimize customer experience...

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Two Data-Driven New Year’s Resolutions for Digital Entertainment Providers

As we move bravely into 2015, it’s a great time to think about steps that can be taken to make improvements to our businesses. Many executives in this industry have two areas that are top of...

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