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The financial services industry is undergoing massive disruption. The onslaught of industry regulations, changes in consumer behavior and demographics, and the emergence of new market entrants such...

The days are long gone when auto dealerships only needed to advertise via print, television, and radio to reach prospective. Increasingly, various types of purchases, such as ongoing annual...

Consumers live online. Gone are the days of dial-up. Today’s consumers carry immediate Web access in the palms of their hands at all times. As more and more consumers increasingly adopt the...

Each week it seems you hear reports that more and more brands are focusing on “customer experience” as a way to differentiate themselves in a marketplace of increasingly commoditized...

Maintaining healthy employee relations is a pre-requisite for organizational success. But a 2013 Robert Half survey found that nearly 89 percent of financial services executives surveyed globally...

Calculating the ROI of digital marketing activities is a challenge facing many organizations. For instance, how can marketers justify the benefits of a video “share” or a social media ...

Companies are awash in consumer data and the healthcare industry is no different. And just as retailers, manufacturers, and other industries are using predictive analytics and data mining to...

#discovery { display: none; }Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must...

As telecommunications companies continue to battle for customer loyalty, the key differentiator to help brands distinguish themselves is the ability to provide subscribers with consistent...

Customers today interact with businesses in many different ways, leading to numerous touch points and tremendous opportunities to improve their customer experience. If one considers the hundreds of...