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Maintaining healthy employee relations is a pre-requisite for organizational success. But a 2013 Robert Half survey found that nearly 89 percent of financial services executives surveyed globally...
Calculating the ROI of digital marketing activities is a challenge facing many organizations. For instance, how can marketers justify the benefits of a video “share” or a social media ...
Companies are awash in consumer data and the healthcare industry is no different. And just as retailers, manufacturers, and other industries are using predictive analytics and data mining to...
#discovery { display: none; }Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must...
As telecommunications companies continue to battle for customer loyalty, the key differentiator to help brands distinguish themselves is the ability to provide subscribers with consistent...
Customers today interact with businesses in many different ways, leading to numerous touch points and tremendous opportunities to improve their customer experience. If one considers the hundreds of...
Healthcare is a deeply personal experience between patients, physicians, pharmacists, and health insurers. Because of the intimate nature of medical treatment, patients often develop trusting...
The cloud landscape, including public clouds and SaaS platforms, is rapidly growing. Forrester Research forecasts the public cloud services market will reach $191 billion by 2020, up from $58...
Customer experience. It’s been a buzzword in the halls of many companies for years. But what does it really mean? On the surface, it’s simple – the experience a customer has with...
Over the years, regulatory reform has led banks to become increasingly transparent, allowing these institutions to meet higher standards of service. But, as the demand for individualized support...