September 30, 2022 Customer Strategist Build-a-Bear Builds a Brand Around the Customer Experience Build-A-Bear Workshop CEO Maxine Clark created a foundation for customer engagement that transcends any one person. Retail and eCommerce
September 29, 2022 Customer Strategist Brewing a Turnaround at DAVIDsTEA The retailer shares insights on its data-driven transformation and loyalty lessons learned. Retail and eCommerce
September 29, 2022 Customer Strategist Branding Through the Eyes of the Customer Affinity Federal Credit Union Chief Brand Officer Jacqui Kearns answers to the real boss: the firm’s members. Financial Services and Insurance
September 29, 2022 Customer Strategist Big Data’s Big Miss: Customer Strategy Without customer experience leading the way, executives are missing what should be the lynchpin of their Big Data strategies.
September 29, 2022 Customer Strategist Big Data’s 5 Missing Ingredients The volume and velocity of data has exploded, but not enough has changed in the way organizations have leveraged and applied data.
September 29, 2022 Customer Strategist “Big Data” and Evidence-Based Management Instead of being stalled by the overabundance of unstructured information, analytically competitive companies start with facts and analysis, and then develop an assessment.
September 29, 2022 Customer Strategist Strategy Speaks Beyond frictionless: Re-humanizing your customer experience
September 29, 2022 Customer Strategist Best Western Prepares for an Interconnected Future Senior Manager of Digital Outreach Lonnie Boutté explains why his role has an expiration date, and why he’s OK with that. Travel and Hospitality
September 29, 2022 Customer Strategist The Best Defense Is a Great Offense Even with an 80 percent market share Saudi Telecom Company called on a customer loyalty program to increase customer expectations and help ensure long-term relationships. Communications
