September 30, 2022 Customer Strategist Capture the Moment: A Data-Driven Strategy Winning the moments that matter to customers begins with the right data.
September 30, 2022 Customer Strategist Travel and Hospitality Building the City of Gold As a top tourist destination in Dubai, the DSF sets the benchmark for festivals. CEO Laila Suhail discusses her approach to attracting prospects and communicating with long-term customers in the face of growing competition.
September 30, 2022 Customer Strategist The Building Blocks for Optimizing Marketing Investments Mastering the five essential elements of marketing optimization will help to improve return on marketing investment and increase long-term customer equity.
September 30, 2022 Customer Strategist Healthcare Building Blocks of a Multichannel Customer Strategy To stay competitive, the multichannel customer experience is now a critical part of a health insurer’s strategic plans. Four elements stand out for companies looking to get closer to healthcare consumers.
September 30, 2022 Customer Strategist Retail and eCommerce Build-a-Bear Builds a Brand Around the Customer Experience Build-A-Bear Workshop CEO Maxine Clark created a foundation for customer engagement that transcends any one person.
September 29, 2022 Customer Strategist Retail and eCommerce Brewing a Turnaround at DAVIDsTEA The retailer shares insights on its data-driven transformation and loyalty lessons learned.
September 29, 2022 Customer Strategist Financial Services and Insurance Branding Through the Eyes of the Customer Affinity Federal Credit Union Chief Brand Officer Jacqui Kearns answers to the real boss: the firm’s members.
September 29, 2022 Customer Strategist Big Data’s Big Miss: Customer Strategy Without customer experience leading the way, executives are missing what should be the lynchpin of their Big Data strategies.
September 29, 2022 Customer Strategist Big Data’s 5 Missing Ingredients The volume and velocity of data has exploded, but not enough has changed in the way organizations have leveraged and applied data.
September 29, 2022 Customer Strategist “Big Data” and Evidence-Based Management Instead of being stalled by the overabundance of unstructured information, analytically competitive companies start with facts and analysis, and then develop an assessment.
September 29, 2022 Customer Strategist Strategy Speaks Beyond frictionless: Re-humanizing your customer experience
