September 1, 2013 Customer Strategist Putting Psychic Brands in Capable Hands If brands hope to implement a truly psychic foundation, they must integrate the necessary tools to ensure that engagement, retention, and loyalty comprise the end result.
September 1, 2013 Customer Strategist Mobile Data Dominates Wireless Strategy Research shows that telecom operators can unlock unrealized revenue by acting on the drivers and triggers of mobile data usage throughout the customer lifecycle. Communications
March 1, 2013 Customer Strategist Data Livens Up Financial Relationships at Old Mutual Old Mutual uses data strategy to break away from life insurance’s “buy and die” relationship reputation and deliver significant ROI. Financial Services and Insurance
March 1, 2013 Customer Strategist Data-driven Decision Making at Work in the Public Sector Public Sector and Government
March 1, 2013 Customer Strategist Six Secrets to Big Data Success Time is the enemy of Big Data victory. Here are six ways to improve your data strategy right now.
March 1, 2013 Customer Strategist Three Common Data Concerns Facing the C-Suite C-level executives can overcome their concerns about data strategy by connecting to overall business strategy.
