September 1, 2012 Customer Strategist Financial Services and Insurance MassMutual Embodies the Human Side of Financial Services Under the watchful eye of Chief Customer Experience Officer Todd Lee, MassMutual strives to make sure its customers are supported and treated with empathy.
September 1, 2012 Customer Strategist Financial Technology Customer Focus Sits at the Forefront in Financial Services Financial organizations are challenged more than ever with becoming truly customer centric and gaining the trust of their clients.
September 1, 2012 Customer Strategist Retail Banking SunTrust Learns Why Customers Behave the Way They Do The bank uses customer data and predictive analytics to be more relevant to customers and prospects, leading to improved satisfaction, revenue, and loyalty.
September 1, 2012 Customer Strategist Healthcare Putting Customer Centricity at the Heart of Healthcare As customers become more involved in choosing and paying for health insurance and other health-related products and services, the healthcare industry is under increased pressure to become customer-focused.
April 1, 2012 Customer Strategist Retail Banking SEB’s Success Strategy: “Rewarding Relationships” European bank SEB uses customer insight to inform its strategic business decisions, and has improved loyalty and profitability as a result.
December 1, 2011 Customer Strategist Perspectives Social CRM Defined Using social CRM as a business practice to transform the customer experience requires understanding its role in customer-focused business strategy.
September 1, 2011 Customer Strategist How Smart Is Your Business? Taking a strategic approach to data, businesses can manage critical capabilities that make a direct impact on how they get, keep, and grow their customers.
September 1, 2011 Blog Customer Experience Management Strategy and Best Practices Profitable business performance is not a one-time activity. It is an ongoing evolution that requires rich, cross-channel customer intelligence.
September 1, 2011 Customer Strategist Financial Services and Insurance Rightsizing Bank Staff Leads to Customer-Centric Growth Financial services organizations that use analytics to inform their branch staffing decisions will improve both customer satisfaction and operational profitability.
September 1, 2011 Customer Strategist Customers Speak Volumes. Are You Listening? In today's increasingly social world, more and more customers are sharing their opinions directly and indirectly across multiple channels. These online behaviors provide a treasure trove of business insight.
September 1, 2011 Blog A Segmentation Framework That Works Using multidimensional segmentation, companies can better target their customers by developing and maintaining a detailed understanding of their behaviors, needs, and value.
September 1, 2011 Customer Strategist Travel and Hospitality Creating a Data-Driven Loyalty Strategy Denihan Hospitality Group CMO John Moser’s analytical eye on the customer experience has helped Denihan Hospitality Group to improve customer loyalty, and will guide its plans to double its portfolio over the next five years.
