March 1, 2013 Customer Strategist Three Common Data Concerns Facing the C-Suite C-level executives can overcome their concerns about data strategy by connecting to overall business strategy.
March 1, 2013 Customer Strategist By the Numbers: Three Big Data Opportunities for Telecoms Crunch the numbers to increase marketing effectiveness, improve customer experience excellence, and lift revenues. Wealth Management
March 1, 2013 Customer Strategist The Government of the Future is Built on Data Government agencies take a cue from the private sector, looking to data to improve operations. Public Sector and Government
March 1, 2013 Customer Strategist Five Steps to Big Data Dominance in Banking Superior customer experiences and improved internal efficiencies require smart use of newly available Big Data. Financial Services and Insurance
February 1, 2013 Customer Strategist Customer Experience Innovation: No Genius Required Real innovation comes from adopting three customer experience disciplines: strategy, customer understanding, and design.
February 1, 2013 Customer Strategist Getting Behind the Wheel of Innovation Technology allows forward-thinking organizations to deliver outstanding experiences to their customers. According to Ford Chief Technical Officer Paul Mascarenas, it all starts with listening to customers. Automotive
September 1, 2012 Customer Strategist MassMutual Embodies the Human Side of Financial Services Under the watchful eye of Chief Customer Experience Officer Todd Lee, MassMutual strives to make sure its customers are supported and treated with empathy. Financial Services and Insurance
September 1, 2012 Customer Strategist Customer Focus Sits at the Forefront in Financial Services Financial organizations are challenged more than ever with becoming truly customer centric and gaining the trust of their clients. Financial Technology
September 1, 2012 Customer Strategist SunTrust Learns Why Customers Behave the Way They Do The bank uses customer data and predictive analytics to be more relevant to customers and prospects, leading to improved satisfaction, revenue, and loyalty. Retail Banking
