September 1, 2013 Customer Strategist The Psychic (and not so psychic) Powers of Brands Brands are missing the opportunity to strengthen customer relationships by only skimming the surface of what they know about customers.
September 1, 2013 Customer Strategist Shazam's Experience Is Music to Customers' Ears Simplicity and a valuable customer experience trump technology in the long run, even for a popular app like Shazam.
September 1, 2013 Customer Strategist Retail Banking Reality Peppers & Rogers Group and Efma recently conducted research into the state of the Customer Experience in Retail Banking. Below are some key lessons shared by banks as they make strides to be more customer-centric. Retail Banking
September 1, 2013 Customer Strategist Hyundai Makes Smart Cars Smarter Hyundai uses advanced technology to simplify and improve the customer experience. Automotive
March 1, 2013 Customer Strategist Data Livens Up Financial Relationships at Old Mutual Old Mutual uses data strategy to break away from life insurance’s “buy and die” relationship reputation and deliver significant ROI. Financial Services and Insurance
March 1, 2013 Customer Strategist Data-driven Decision Making at Work in the Public Sector Public Sector and Government
March 1, 2013 Customer Strategist Robust Data Analytics Center Helps AAA Drive Relevance Sales among AAA clubs have improved by up to 42 percent due to improved analytics capabilities. Travel and Hospitality
March 1, 2013 Customer Strategist Great Drugs Are Not Good Enough New research defines the role and impact of trust and patient engagement within the pharmaceutical industry, and examines trust’s influence on business outcomes. Pharmaceutical
