September 1, 2013 Customer Strategist Retail Banking Retail Banking Reality Peppers & Rogers Group and Efma recently conducted research into the state of the Customer Experience in Retail Banking. Below are some key lessons shared by banks as they make strides to be more customer-centric.
September 1, 2013 Customer Strategist Automotive Hyundai Makes Smart Cars Smarter Hyundai uses advanced technology to simplify and improve the customer experience.
March 1, 2013 Customer Strategist Financial Services and Insurance Data Livens Up Financial Relationships at Old Mutual Old Mutual uses data strategy to break away from life insurance’s “buy and die” relationship reputation and deliver significant ROI.
March 1, 2013 Customer Strategist Public Sector and Government Data-driven Decision Making at Work in the Public Sector
March 1, 2013 Customer Strategist Travel and Hospitality Robust Data Analytics Center Helps AAA Drive Relevance Sales among AAA clubs have improved by up to 42 percent due to improved analytics capabilities.
March 1, 2013 Customer Strategist Pharmaceutical Great Drugs Are Not Good Enough New research defines the role and impact of trust and patient engagement within the pharmaceutical industry, and examines trust’s influence on business outcomes.
March 1, 2013 Customer Strategist Property and Casualty Insurance Keeping Promises Helps Aflac Build Lasting Customer Trust Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes.
