December 1, 2011 Blog The Future Impact of Social Media As social media use continues to surge, so must companies’ adoption of intelligent enterprise social practices. Here, four industry insiders predict the social media trends that will most impact organizations in 2012.
December 1, 2011 Customer Strategist Meet Today’s Social Customer The question for brands, and the marketers and salespeople who represent them, is: Are you prepared to be part of the social conversations happening about your brand?
December 1, 2011 Customer Strategist Healthcare Payers Creating a Social Media Agenda for Healthcare The time has come for healthcare providers to connect with patients on a personal level. Here’s a five-part agenda for establishing a social media practice that will allow providers to do so.
September 1, 2011 Customer Strategist Empowering Customers to Become Evangelists Companies that can formalize their interactions with engaged customers and build a customer advocate community will gain competitive advantage.
September 1, 2011 Customer Strategist How Smart Is Your Business? Taking a strategic approach to data, businesses can manage critical capabilities that make a direct impact on how they get, keep, and grow their customers.
September 1, 2011 Blog Customer Experience Management Strategy and Best Practices Profitable business performance is not a one-time activity. It is an ongoing evolution that requires rich, cross-channel customer intelligence.
September 1, 2011 Customer Strategist Retail Banking Nedbank Embarks on a Client-Centric Journey One of South Africa’s largest banks aspires to become more client-focused.
September 1, 2011 Customer Strategist Financial Services and Insurance Rightsizing Bank Staff Leads to Customer-Centric Growth Financial services organizations that use analytics to inform their branch staffing decisions will improve both customer satisfaction and operational profitability.
September 1, 2011 Customer Strategist Customers Speak Volumes. Are You Listening? In today's increasingly social world, more and more customers are sharing their opinions directly and indirectly across multiple channels. These online behaviors provide a treasure trove of business insight.
July 1, 2011 Customer Strategist Retail Banking Designing a Winning Onboarding Program Implementing an onboarding strategy for banking customers presents a unique opportunity to deepen relationships and increase retention
July 1, 2011 Customer Strategist Property and Casualty Insurance A Passionate Approach to Customer Advocacy Jasmine Green balances process, multi-touchpoint complexities, and street cred to ensure that Nationwide is on its customers’ side
July 1, 2011 Customer Strategist Changing the Conversation at Kraft Foods The global CPG company is revitalizing a number of its brands by transforming the way it communicates with customers and employees.
