July 1, 2011 Customer Strategist Changing the Conversation at Kraft Foods The global CPG company is revitalizing a number of its brands by transforming the way it communicates with customers and employees.
July 1, 2011 Customer Strategist From Vendor to Lifestyle Provider: The Growth of Partnership Marketing Partnership marketing allows companies to meet customer needs and preferences in an increasingly converged world.
July 1, 2011 Customer Strategist Invest in a Multichannel Customer Experience, or Go Bust Balancing the three foundational business elements—people, technologies, and processes—helps financial institutions drive sales and enhance service.
July 1, 2011 Customer Strategist Do You Trust the U.S. Healthcare System? Insurers that take a customer-centric approach will be better positioned to gain customer trust. Healthcare Payers
July 1, 2011 Customer Strategist Healthcare’s Love-Hate Customer-Insurer Relationship Research reveals that customer frustrations abound, yet many consumers stick by their insurer. Healthcare Providers
July 1, 2011 Customer Strategist Multichannel Strategy for the Financial Services Industry Companies must shed their preconceived notions of multichannel strategy and see its true potential for providing a positive customer experience. Financial Services and Insurance
July 1, 2011 Customer Strategist Get in Touch With Your Customers' Emotions Growth and retention require a company to not only get inside customers’ heads, but, equally as important, to get inside their hearts.
July 1, 2011 Customer Strategist Intel's Digital Growing Pains The high-tech retailer recently migrated from an all-digital marketing approach to a blended multichannel strategy. CMO Deborah Conrad explains how the agressive migration served as a wake-up call to the organization. Healthcare Providers
July 1, 2011 Customer Strategist Creating Maximum Customer Value Across Channels It may be time to rethink how to calculate customer value for a superior multichannel experience.
July 1, 2011 Customer Strategist Five customer-centric health insurance industry challenges Consumers’ needs are changing and health plans must adapt. Healthcare Providers
July 1, 2011 Customer Strategist Get Social or Get Out of the Way Four ways that social CRM can deliver a consistent customer experience in today’s multichannel world.
July 1, 2011 Customer Strategist The Gartner & 1to1 CRM Excellence Awards The (Business) Case for Customer Centricity
