April 1, 2010 Customer Strategist What Being Close to Your Customer Really Means Rick Braddock, chairman and CEO of Fresh Direct, discusses why executives must rethink marketing and management in the Internet age.
April 1, 2010 Customer Strategist Retail Banking Customer Value Drives Growth at Nordea Bank The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.
April 1, 2010 Customer Strategist Financial Services and Insurance Maximize Long-Term Value and Hit Short-Term Targets Financial services firms that use customer equity to guide their strategic planning will improve overall performance.
April 1, 2010 Customer Strategist Public Sector and Government Customer Experience Improvements Build Customer Value Canada Post builds customer value by linking customer experience improvements to its strategic objectives.
April 1, 2010 Customer Strategist The P&L of Mobile Marketing With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.
September 1, 2009 Customer Strategist Retail Banking Changing (Service) Channels Financial services firms wanting to improve the customer experience should rethink their multichannel strategies.
September 1, 2009 Customer Strategist C-Suite Strategies A Conversation (Not a Lecture) About Social Media Nigel Dessau, senior vice president and CMO of Advanced Micro Devices, explains how social media supports AMD’s customer strategy.
September 1, 2009 Customer Strategist Outlook A Powerful Business Driver Customer experience is more than the buzz word du jour. It is, in fact, a powerful business driver.
September 1, 2009 Customer Strategist The Emergent Evolution of the Social Customer Many corporate executives are still puzzling over social CRM. Companies must be prepared to act and react as customers take command of the business relationship.
September 1, 2009 Customer Strategist Randomness Happens. Are You Ready for It? Power-law distribution affects everything from the economy to customer profitability.
September 1, 2009 Customer Strategist Starting a Social Media Conversation Social media is the big buzz right now. When using social media to engage customers, listen first, keep the conversation natural, and always make it relevant.
September 1, 2009 Customer Strategist Retail Banking Customer Equity Management in Banking Measuring and managing banking with customer equity management and Return on Customer is the best way to increase a retail bank’s long-term customer value.
