June 1, 2010 Customer Strategist Harnessing the Power of Customer Intelligence SimplexGrinnell put an enterprise process in place to capture, analyze, and respond to customer feedback.
April 1, 2010 Customer Strategist Optimizing Analytics Creates a Competitive Advantage How to overcome the four fundamental obstacles to a successful customer analytics program.
April 1, 2010 Customer Strategist Customer Value Drives Growth at Nordea Bank The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success. Retail Banking
April 1, 2010 Customer Strategist Marketing Decision Making in 2010 Research uncovers marketers’ difficulties in applying customer-focused principles.
April 1, 2010 Customer Strategist Customer Experience Improvements Build Customer Value Canada Post builds customer value by linking customer experience improvements to its strategic objectives. Public Sector and Government
September 1, 2009 Customer Strategist Customer Equity Management in Banking Measuring and managing banking with customer equity management and Return on Customer is the best way to increase a retail bank’s long-term customer value. Retail Banking
September 1, 2009 Customer Strategist Sainsbury’s Serves Up Fresh Customer Data Access to 100 percent of its loyalty program and POS data gives the grocery retailer and its CPG providers unique competitive insight. Retail Banking
September 1, 2009 Customer Strategist Deciphering Customer Data All-State Legal has an abundance of detailed customer information—and a comprehensive analysis strategy to manage it.
September 1, 2009 Blog Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy Implement these five best practices to optimize your loyalty program strategy to better match your overall business strategy and to increase customer retention
April 1, 2009 Customer Strategist The Customer Rules Delivering a top-notch customer experience is more important than ever to companies’ continued success. Several recent studies show the link between customer experience and bottom-line performance.
