September 1, 2011 Blog A Segmentation Framework That Works Using multidimensional segmentation, companies can better target their customers by developing and maintaining a detailed understanding of their behaviors, needs, and value.
September 1, 2011 Customer Strategist Creating a Data-Driven Loyalty Strategy Denihan Hospitality Group CMO John Moser’s analytical eye on the customer experience has helped Denihan Hospitality Group to improve customer loyalty, and will guide its plans to double its portfolio over the next five years. Travel and Hospitality
September 1, 2011 Customer Strategist The C-Level Executive’s Greatest Asset: Information With customer data and analytics tools more accessible than ever, C-level executives have the facts and figures at their fingertips that will enable them to make better choices for their company.
September 1, 2011 Customer Strategist Get Better Insight Faster The dynamic nature of today’s telecom customers requires an equally dynamic use of analytics to understand customers and make decisions. Communications
October 1, 2010 Customer Strategist Poised for Transformation Telecommunications companies need to use their own technologies to dial up next-generation customer experience. Wealth Management
October 1, 2010 Customer Strategist Customer Experience Excellence: Distinguishing the “Strugglers” from the “Succeeders” Research reveals the traits that enable companies to offer a superior customer experience.
October 1, 2010 Blog Customer Churn Prevention: 3 Best Practices to Retain Customers Customer retention is critical for brand success. These strategies to prevent customer churn will help decrease costs, increase profitability, and improve customer loyalty and lifetime value
June 1, 2010 Customer Strategist Harnessing the Power of Customer Intelligence SimplexGrinnell put an enterprise process in place to capture, analyze, and respond to customer feedback.
April 1, 2010 Customer Strategist Optimizing Analytics Creates a Competitive Advantage How to overcome the four fundamental obstacles to a successful customer analytics program.
April 1, 2010 Customer Strategist Customer Value Drives Growth at Nordea Bank The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success. Retail Banking
April 1, 2010 Customer Strategist Marketing Decision Making in 2010 Research uncovers marketers’ difficulties in applying customer-focused principles.
April 1, 2010 Customer Strategist Customer Experience Improvements Build Customer Value Canada Post builds customer value by linking customer experience improvements to its strategic objectives. Public Sector and Government
