February 1, 2013 Customer Strategist Mastering the Art of Scientific Marketing Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
February 1, 2013 Customer Strategist Retail Banking What’s Keeping Social Media for Banks From Reaching Their Innovation Potential? Three recommendations for attainable opportunities using social media strategy.
February 1, 2013 Customer Strategist High Tech A Lesson from Google on Marketing Innovation Innovative marketers take action at the “zero moment of truth” to connect with consumers in the right place at the right time with the right message.
February 1, 2013 Customer Strategist Customer Experience Innovation: No Genius Required Real innovation comes from adopting three customer experience disciplines: strategy, customer understanding, and design.
February 1, 2013 Customer Strategist Communications Here and “Wow”: How Superior Customer Experience Drives Retention Through constant innovation, telecoms have the power to engage customers, strengthen relationships, and solidify loyalty by staying current in the world of ever-evolving technology.
February 1, 2013 Customer Strategist Learning Innovation: Moving Away from Normalcy Organizations need to dream big. Rather than stick to traditional modes of employee learning, companies can leverage new technology to innovate learning.
February 1, 2013 Customer Strategist Retail Banking la Caixa Shares Three Drivers of Customer Innovation la Caixa Shares Three Drivers of Customer Innovation
February 1, 2013 Customer Strategist Twenty Years Later, Customer Trust Is Even More Important The new "One to One Future" embraces the idea of strong customer relationships built on trust.
February 1, 2013 Customer Strategist Retail Banking Social Media Energizes Traditional Banking Strategy Kuwait’s Boubyan Bank undergoes a customer-focused transformation, using social media as the strategic lynchpin.
February 1, 2013 Customer Strategist Tapping Into Customer-Driven Innovation Research uncovers how companies innovate on customers' terms.
February 1, 2013 Customer Strategist Microsoft Looks to the Cloud to Build Customer Relationships The latest version of Microsoft Office includes an extra innovation—a service-based model with segmentation and churn strategies to back it up.
February 1, 2013 Customer Strategist Communications Innovate Beyond Cool to Sustain Growth Investments Officer at UAE telecom du explains why it’s important to resist the temptations to focus on fun gadgets and instead innovate by improving the customer experience.
