September 1, 2013 Customer Strategist The Psychic (and not so psychic) Powers of Brands Brands are missing the opportunity to strengthen customer relationships by only skimming the surface of what they know about customers.
September 1, 2013 Customer Strategist Putting Psychic Brands in Capable Hands If brands hope to implement a truly psychic foundation, they must integrate the necessary tools to ensure that engagement, retention, and loyalty comprise the end result.
September 1, 2013 Customer Strategist Shazam's Experience Is Music to Customers' Ears Simplicity and a valuable customer experience trump technology in the long run, even for a popular app like Shazam.
September 1, 2013 Customer Strategist Communications Mobile Data Dominates Wireless Strategy Research shows that telecom operators can unlock unrealized revenue by acting on the drivers and triggers of mobile data usage throughout the customer lifecycle.
September 1, 2013 Customer Strategist Retail Banking Merging Cultures Brings out the Best for Barclays Customers Barclays and Absa unite in Africa to build a customer-focused bank.
September 1, 2013 Customer Strategist Retail Banking Retail Banking Reality Peppers & Rogers Group and Efma recently conducted research into the state of the Customer Experience in Retail Banking. Below are some key lessons shared by banks as they make strides to be more customer-centric.
September 1, 2013 Customer Strategist Automotive Hyundai Makes Smart Cars Smarter Hyundai uses advanced technology to simplify and improve the customer experience.
March 1, 2013 Customer Strategist Financial Services and Insurance Data Livens Up Financial Relationships at Old Mutual Old Mutual uses data strategy to break away from life insurance’s “buy and die” relationship reputation and deliver significant ROI.
March 1, 2013 Customer Strategist Public Sector and Government Data-driven Decision Making at Work in the Public Sector
March 1, 2013 Customer Strategist Six Secrets to Big Data Success Time is the enemy of Big Data victory. Here are six ways to improve your data strategy right now.
