December 1, 2011 Customer Strategist High Tech Dell's Commanding Social Presence The high-tech behemoth launched a social media listening command center to listen closely to customers’ comments and concerns, and take quick action on any issues before they escalate.
December 1, 2011 Customer Strategist How Does Your Social Strategy Stack Up? Most business leaders recognize social as a critical channel for strengthening customer relationships. But most struggle with defining their organization’s social strategies.
December 1, 2011 Customer Strategist Perspectives Social CRM Defined Using social CRM as a business practice to transform the customer experience requires understanding its role in customer-focused business strategy.
December 1, 2011 Customer Strategist Healthcare Providers Mayo Clinic’s Prescription for Social Media Success Social media is enabling doctors at Mayo Clinic to better communicate with its patients, helping them become informed, and ultimately, empowered to ask the questions that matter.
December 1, 2011 Customer Strategist Communications Telus Dials Up Its Customer Service by Going Social The telecommunications company seized an opportunity to excel at multichannel service by optimizing its social customer service delivery.
December 1, 2011 Customer Strategist Taking the Leap From Social Media to Social Engagement Instead of a standalone social media strategy, companies must develop a customer-centric social engagement strategy that is aligned with overall corporate and marketing objectives.
December 1, 2011 Customer Strategist The Key to Becoming a Social Organization Simply interacting with customers via social media is no longer enough. Making the most of customer interactions requires transforming into a true social organization. Here are the five steps to take to get started.
December 1, 2011 Customer Strategist Communications Motorola Harnesses New Media to Rebrand a History-Rich Company Motorola Solutions used a comprehensive multichannel approach to galvanize employees and customers around its new branding, and to engage the broader market.
December 1, 2011 Customer Strategist Meet Today’s Social Customer The question for brands, and the marketers and salespeople who represent them, is: Are you prepared to be part of the social conversations happening about your brand?
December 1, 2011 Customer Strategist Healthcare Payers Creating a Social Media Agenda for Healthcare The time has come for healthcare providers to connect with patients on a personal level. Here’s a five-part agenda for establishing a social media practice that will allow providers to do so.
September 1, 2011 Customer Strategist Empowering Customers to Become Evangelists Companies that can formalize their interactions with engaged customers and build a customer advocate community will gain competitive advantage.
September 1, 2011 Customer Strategist How Smart Is Your Business? Taking a strategic approach to data, businesses can manage critical capabilities that make a direct impact on how they get, keep, and grow their customers.
