February 1, 2013 Customer Strategist Automotive Getting Behind the Wheel of Innovation Technology allows forward-thinking organizations to deliver outstanding experiences to their customers. According to Ford Chief Technical Officer Paul Mascarenas, it all starts with listening to customers.
September 1, 2012 Customer Strategist Financial Services and Insurance MassMutual Embodies the Human Side of Financial Services Under the watchful eye of Chief Customer Experience Officer Todd Lee, MassMutual strives to make sure its customers are supported and treated with empathy.
September 1, 2012 Customer Strategist Writing the Unwritten Rules of Customer-Centric DNA True customer DNA is made up of three critical internal building blocks upon which all customer-based strategy and activity is built.
April 1, 2012 Blog The Six Building Blocks of Customer Trust Customers' trust in the companies they do business with is based on a combination of perceived good intention and proven competence.
April 1, 2012 Customer Strategist Creating Trust on the Frontlines Building trust among frontline employees is essential to delivering outstanding customer experiences.
July 1, 2011 Customer Strategist Get in Touch With Your Customers' Emotions Growth and retention require a company to not only get inside customers’ heads, but, equally as important, to get inside their hearts.
March 1, 2011 Customer Strategist Healthcare UnitedHealthcare’s Innovation Impact The insurer’s transparent and holistic approach to customer experience is helping its end customers make better-informed decisions about their health.
March 1, 2011 Customer Strategist Healthcare Providers In Healthcare the "Customer" Has Many Faces The industry is rife with intertwined customer groups. Understanding the needs and priorities of each is essential to delivering a profitable customer experience.
December 1, 2010 Customer Strategist Financial Services and Insurance Mashreq Bank Rewrites the Rules of (Customer) Engagement The UAE's changing economic and demographic landscape has forced Mashreq Bank to begin a three-year transformational journey to become customer focused.
December 1, 2010 Customer Strategist Financial Services and Insurance When the Customer Is King, Customer Experience Rules Banco Santander’s intense focus on customer experience helps to increase retention, solidify customer loyalty, and build the bottom line.
