September 1, 2012 Customer Strategist Retail Banking SunTrust Learns Why Customers Behave the Way They Do The bank uses customer data and predictive analytics to be more relevant to customers and prospects, leading to improved satisfaction, revenue, and loyalty.
September 1, 2011 Customer Strategist Communications Get Better Insight Faster The dynamic nature of today’s telecom customers requires an equally dynamic use of analytics to understand customers and make decisions.
July 1, 2011 Customer Strategist Retail Banking Designing a Winning Onboarding Program Implementing an onboarding strategy for banking customers presents a unique opportunity to deepen relationships and increase retention
March 1, 2011 Customer Strategist Healthcare Providers In Healthcare the "Customer" Has Many Faces The industry is rife with intertwined customer groups. Understanding the needs and priorities of each is essential to delivering a profitable customer experience.
December 1, 2010 Customer Strategist Financial Services and Insurance Mashreq Bank Rewrites the Rules of (Customer) Engagement The UAE's changing economic and demographic landscape has forced Mashreq Bank to begin a three-year transformational journey to become customer focused.
December 1, 2010 Customer Strategist Financial Services and Insurance When the Customer Is King, Customer Experience Rules Banco Santander’s intense focus on customer experience helps to increase retention, solidify customer loyalty, and build the bottom line.
